Case Study: Financial Habits

📝 Research question

How can we make it easier for non-financially savvy millennials to start and continue successfully building wealth and saving for retirement?

🎯 Research objectives

1. Understand why target participants have a hard time reaching retirement goals/savings goals.
2. Find the barriers and hesitancies to invest.
3. What are the tools and methods used currently for saving and investing?
4. Find out how participants feel about their savings and whether they align with expert-recommended savings (are they overconfident or under-confident?)
5. Understand the participants’ philosophy or approach to managing money and what long-term success is.
6. Learn the day-to-day versus monthly versus yearly savings goals of participants and how they accomplish these goals (or why they do not achieve goals/are struggling to accomplish).

🤝 Role

User Researcher

🛠️ Tools

Miro

Mural

Zoom

💻 Test methods used

Moderated Usability Test

Semi-structured interviews

Card Sort