😀 Intro
Online Central is an online mortgage site that is competing with other national lenders. We need a strategy to understand the direction the company is going and how to help facilitate those needs on the site. A revamp or refresh of the whole site may need to happen. These are concepts for the homepage design.
🤝 Role
User Researcher
UI Designer
🛠️ Tools
Adobe XD
📝 The Problem
- No unity or consistency in how the information is presented.
- The site does not follow common UI patterns.
- Not enough information for users to understand the types of loans.
- The site does not differentiate itself from the competition.
⚱️ Initial Research Artifacts
